Mini Podcast (Part 2): Predicting Consumer Tech Demand with Audience Segmentation and AI
This is the second podcast in our consumer electronics series. While the first episode focused on the retail perspective (who shops at different store formats and why), this episode shifts to the technology perspective, using Claritas PRIZM® Premier to show which consumer segments are most likely to shop for, purchase, and already own key tech products. It highlights how technology adoption varies by lifestyle segment and how segmentation, measurement, and AI optimization can help brands target and grow high-value tech audiences more effectively.
LISTEN TO PART 1: Consumer Electronics Retailers Win with Audience Segmentation and AI
