In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.
We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.
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Do This One Thing, and You Could Increase Your Marketing ROI by 50%...
Successful marketing strategies require a robust media mix environment making it even more critical that marketers have the ability to accurately measure how their multichannel exposures are contributing to online and offline engagements and conversions, and it's easier than you think.Read More