Flying Blind or Fully Measured

As marketers, we’re all under pressure to prove performance, especially as planning cycles get tighter and goals get more aggressive. Here’s the big question: Are you truly measuring the impact of your marketing campaigns, or just assuming they’re working? Aka, are you flying blind or fully measured?

If you can’t confidently answer these three questions…

– Which channels are really driving conversions?
– Which audiences are responding best, and why?
– Where should we invest more (or less) of our marketing dollars?

…then it’s time to move beyond surface-level metrics and adopt a better way to measure marketing campaigns.

In the latest episode of The Marketing Insider | A Claritas Podcast, we welcome Heather Roestamadji, Senior Director of Growth Strategy at Claritas, to break down what separates good campaign measurement from great measurement, and why so many teams are still flying blind.

In this 25-minute episode you’ll learn:

– Why click based measurement only shows a fraction of your campaign’s true influence
– The metrics that actually matter when it comes to ROI, attribution, and incrementality
– How audience-level insights can transform targeting, creative, and media planning
– What modern, omnichannel measurement looks like and why it’s critical for 2026 success

Listen now to learn how smarter measurement leads to smarter decisions.