How Can Claritas AI Optimization help with college recruitment?

There is more competition than ever before for online student enrollment at colleges and universities. Students are expecting the same personalized, relevant communication they receive from top consumer brands. Broad campaigns and generic ads are no longer effective. With Claritas AI Optimization (AIO), schools can identify the right students, engage them with the right messages, and measure what actually drives applications and enrollments.

AI Optimization Enhances Recruitment Campaigns

Claritas AI Optimization platform makes sure every campaign runs as efficiently as possible. Headlines, images, and calls-to-action are all automatically generated and tested by Claritas AI Creative Optimization, which scales what works in real time. In fact, it has been demonstrated that AI-powered personalization can increase conversions by up to 50% in a variety of industries. This translates into more applications being started and completed, and subsequently an increase in enrollments.

Personalized Outreach with Segmentation

Schools must identify their target audience in order to recruit the best students. Claritas’ proprietary Identity Graph gives users access to more than 10,000 distinct audience segments. By understanding students’ lifestyles, motivations, and digital behaviors, enrollment teams are able to go beyond demographics and assist schools in reaching working adults, Gen Z, transfer students, and career changers with messages that genuinely connect.

Transparent Measurement and Attribution

It’s not enough to know which ads were clicked; you need to know which efforts led to actual enrollment. Claritas provides advanced measurement and attribution tools to track outcomes like inquiry quality, application starts, application completions, and enrollments. AIO continuously optimizes based on these results, reducing wasted spending and focusing on strategies that truly work

Know your students. Find your students. Contact Claritas to learn more about how we can help with your recruitment strategy.