Claritas Blog

Smarter Segmentation: Why Tech & Telco Need to Rethink Their Audience Strategy In today’s tech and telecommunications industries, personalization isn’t just a buzzword—it’s a business imperative. As consumer expectations evolve and digital behavior becomes more fragmented, companies are being pushed to deliver the right message to the right audience through the right channel. That’s where […]

Universities must adapt to Gen Z’s digital-first mindset to boost enrollment. This blog explores three key strategies—personalized engagement, AI-driven digital marketing, and authentic storytelling—that can help institutions connect with prospective students and drive meaningful enrollment growth.

The travel industry faces quite a few challenges in the coming years - from sustainability to cybersecurity. This article explores the top four concerns currently shaping the travel landscape and illustrates how AI marketing can serve as a powerful tool.

A new year always seems to bring renewed energy to marketing strategy conversations and we’re determined to make 2025 a stellar year for your financial institution, starting with 5 tips to win the marketing game.

When applied to promoting 5G technology, AI can accelerate adoption by effectively communicating its advantages to the right audiences, at the right time, and in the right way. In this blog, we’ll explore how AI can be harnessed to market 5G technology and drive its widespread adoption.

Dynamic Creative Optimization (DCO) once revolutionized advertising, but its high costs, manual processes, and inefficiencies make it outdated. With expenses nearing $1 million annually—including software fees, talent costs, and manual quality assurance—DCO’s reliance on human intervention limits scalability and innovation. AI Optimization (AIO) is the future. It eliminates monthly minimums, production fees, decision trees, and manual processes. Powered by machine learning, AIO optimizes content for every impression, outperforming DCO in tests. This shift empowers creative teams to innovate, media teams to focus on results, and businesses to maximize ROI.

In the competitive realm of travel marketing, success requires more than a catchy ad or a polished website. This article takes a look at leveraging audience segmentation, multichannel marketing, and artificial intelligence (AI), to connect with customers and attract new prospects within the travel platform market.

This article looks at how telecommunications services bundling has changed and how techniques such as audience segmentation, multichannel marketing and AI can drive future success in this space.

This article explores why Claritas Digital stands out as the premier solution for marketers who previously relied on Oracle Data Cloud.

AI is the talk of the town these days, and in marketing, Claritas' AI personalization is quickly becoming a way for businesses to gain deeper insights into their targeted audience than ever before.

3 MYTHS & 4 TRUTHS ABOUT AI With a vast amount of information coming out about artificial intelligence (AI) in recent years, it’s easy to get lost in what is factual and what is largely false. In this blog, we will dive into three common myths surrounding AI and reveal the actual truths behind them. […]

As the world continues to grapple with climate change and sustainability issues, the role of electric vehicles remains crucial. But in the wake of the slow-down in sales growth, this blog explores ways to maximize enthusiasm and sales within the EV market now.

Financial institutions are navigating what can only be described as a transformative period. Thanks, in part, to AI, tech continues to advance at a breakneck pace, resulting in a major shift in consumer expectations. As we look ahead to the next couple of years, AI will only continue to gain momentum, staying relevant will be even more challenging, and banks and credit unions will have to invest resources into what’s new and what’s next in order to remain competitive.

With markets fluctuating daily, financial institutions have their work cut out for them. Inadequate strategic focus and lack of competitive data can thwart efforts to achieve three vital objectives: Growing, acquiring customers and delivering a powerful customer experience. This blog looks at best practices gleaned from thousands of client engagements that can provide a path forward.

AI Personalization advances marketing by replacing traditional decision trees and if/then logic. Discover how this modern approach enhances efficiency and effectiveness in your marketing strategy.

Hotels and resorts are constantly seeking innovative ways to identify, reach and engage with their target audience. One of the most effective tools in their arsenal is the use of an identity graph. This blog explores why.

It is projected that over half of US consumers will adopt smart home technology by 2025. In this blog we explore how several key trends are shaping this dynamic technology landscape, each with its own set of implications and marketing challenges.

As the automotive industry undergoes a significant transformation, businesses must adopt innovative marketing strategies to capitalize on the burgeoning EV and hybrid automobile market. Among these strategies, audience segmentation, multichannel marketing and AI emerge as indispensable tools.

As 5G continues to roll out globally, it presents unparalleled opportunities for businesses to connect with their audience in innovative ways. This blog looks at 5G from the basics to strategies for marketing success in this burgeoning market.

As a travel industry marketer how do you maximize your strategy for the spring travel season? This blog looks at three ways you can easily create a more robust spring vacation marketing strategy by leveraging an effective audience segmentation solution.

In the fast-paced (and evolving) world of rideshare companies, success hinges on the ability to effectively reach and engage a diverse audience of both consumers and potential drivers. In this blog, we explore how rideshare companies can harness the power of data-driven audience segmentation, multichannel marketing and campaign measurement and attribution.

There are so many advertising channels for Financial Services marketers to take advantage of these days, but that means it can often be quite overwhelming trying to decide which mix is the right one for your institution. While it's almost always a good idea to focus on a multichannel strategy, there are a few individual channels that have found themselves providing enormous returns for advertisers in recent years, like podcasts.

Audience segmentation is a vital tool for any company looking to maximize the impact of its digital marketing efforts.  You need to carefully assess your goals and audience characteristics to choose the segmentation approach that aligns with your needs and resources. Read this blog to learn more.

The 2023 Holiday travel season is poised to be a booming one. But as a marketer within the travel industry, are you ready? What do you need for a truly successful marketing effort this season? This blog goes into more depth on defining your audience and other key strategies for optimizing travel success.

In this blog, a complementary resource to Claritas' 2023 Insurance Report, we further explore some of the top challenges faced by various insurance industry providers, and introduce practical solutions you can implement into your strategy, with the help of Claritas.

Major events have often been the catalyst for technological advancement. COVID accelerated technology surrounding such things as remote work, grocery shopping, food service and even the Metaverse. This blog explores those changes and which one are here to stay.

The evaluations of the Claritas 2020 population and household estimates and projections shows low levels of bias and impressive levels of accuracy. This blog is an excerpt of a longer form paper by Claritas' own Ken Hodges and Rachel Cortes.

Being a successful marketer includes constantly taking learnings from your last campaign and applying them to your next one. We gathered several of our Sales leaders at Claritas together to get their top tips for making marketing success a reality for your organization.