Identify the Right Targets and the Optimal Way to Reach Them

Meeting people where they are and where they’ll be is the game-changing task for marketers. It requires the perfect balance of prediction and precision, which is why Claritas exists. We put brands in front of the right customers when and where they’re ready to engage: online, offline, by location and by device.

Find New Customers Find New Customers Where and how do I find new customers that match my best customers?
Understand Existing Customers Learn more about existing customers Beyond what I currently know, how do I get a more complete understanding of who my best customers are? 
Identify Anonymous Traffic Identify Anonymous Traffic Who are the anonymous people who come to my website or visit my locations?

Audience creation is the first hurdle to overcome to achieve smarter targeting. What we know, and what we see, can help you find and win your very best customers. Wherever, whenever and however they’re ready to engage.

Our audience identification solutions include:

See how we helped one client sell smarter.

People Walking Through City

Identify the right customers across all channels

Find New Customers

  • How can I reach the customers of my competitors?
  • How do I learn more about the anonymous people who come to my website or visit my locations? 
  • How do I understand my customers and potential customers that live or work around my locations?
  • How do I understand the differences between the multicultural groups that use my products/services or visit my locations?

Learn More About Existing Customers

  • Are my current customers shopping at competitor’s stores?
  • How do I understand my customers and potential customers that live or work around my locations?
  • I have an incomplete or disconnected understanding of my consumers. How do I bring it all together for one view across channels and devices?

With data assets that no one else has, and a powerful identity graph to fill in the missing pieces, we will help answer these questions so you identify and find your next customer.
 

Ethnic woman on device
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  • “Claritas has enabled us to adjust the way we buy and place paid media. We have an intimate understanding of where prospective customers spend their time (what TV or print they look at and what devices they view information on), helping us reach them in relevant ways with the right message at the right time via the right channel.”

    John Cournoyer
    VP of Marketing and Communications at Webster First Bank

Are you ready to launch your next campaign?