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Nielsen Business Information

The A2Z of B2B marketing intelligence


Great B2B marketing requires great B2B marketing research. Nielsen has the solutions that integrate and contextualize precise, relevant B2B marketing data into your strategies in order to increase your knowledge, competitiveness, and profitability.

Features & Benefits

In today’s marketplace, it takes more than good technology, products, or competitive pricing to be successful. Nielsen offers a suite of seamless B2B marketing tools that enable companies to identify, segment, quantify, locate, and focus on their most important customers and prospects.

Technical Specifications

Nielsen works with a variety of third-party data sources to obtain databases with detailed business information – from data about U.S. companies to shopping centers and bank branches.

Once the data is collected, Nielsen performs several steps to maximize the usefulness of the database. These steps include removing duplicate records, researching and implementing correct names and conventions, and filling_in and cleaning_up addresses.

Nielsen makes business data available for mapping applications.Nielsen applies latitude and longitude coordinates to each record in the database using the given address. This enables customers to plot the location on a map. In conjunction with cartographic cross-reference files, these coordinates are then used to assign geographic codes (state, county, census tract, etc.) to the business location.

As a final step, the business information is summarized at various levels of geography to provide counts of businesses by type for any market area. Business data is delivered to customers via standard reports, point-level and geographic summary data sets (often via Nielsen software platforms), and/or as a business list for use in direct marketing.

Increase your B2B marketing efforts; call Nielsen at 800-234-5973.

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