business market research


Printer-Friendly VersionPrintable View  
Save ArticleSave Article      

Nielsen Business Information

The A2Z of B2B marketing intelligence

Overview

Better B2B marketing requires better B2B marketing research. Nielsen has the solutions that integrate and contextualize precise, relevant B2B marketing data into your strategies in order to increase your knowledge, competitiveness, and profitability.

Features & Benefits

In today’s marketplace, it takes more than good technology, products, or competitive pricing to be successful. Nielsen offers a suite of seamless B2B marketing tools that enable companies to identify, segment, quantify, locate, and focus on their most important customers and prospects.

Technical Specifications

Nielsen works with a variety of third-party data sources to obtain databases with detailed business information – from data about U.S. companies to shipping centers and bank branches.

Once the data is collected, Nielsen performs several steps to maximize the usefulness of the database. These steps include removing duplicate records, researching and implementing correct names and conventions, and filling-in and cleaning-up addresses.

Next, Nielsen applies latitude and longitude coordinates to each record in the database using the given address. This enables customers to plot the location on a map. In conjunction with cartographic cross-reference files, these coordinates are then used to assign geographic codes (state, county, census tract, etc.) to the business location.

As a final step, the business information is summarized at various levels of geography to provide counts of businesses by type for any market area. Business data is delivered to customers via standard reports, point-level and geographic summary data sets (often via Nielsen software platforms), and/or as a business list for use in direct marketing.

Increase your B2B marketing efforts; call Nielsen at 800-234-5973.

business market researchNielsen ATM Locations

Locate ATMs in your markets and trade areas by banking institution and business type

business market researchNielsen Bank Branch

Location, deposit and branch attribute information for U.S. bank branches

business market researchNielsen Business-Facts

A full array of business data that covers virtually all U.S. industries and markets

business market researchNielsen Shopping Centers

Identify shopping centers, along with tenant-level information, to perform market and/or location analysis

business market researchNielsen Workplace, Business & Employment

Provides insight into the daytime/"work here" population for better marketing in areas with heavy daytime worker influence

Resources



Copyright © 2013 The Nielsen Company. All rights reserved.

Privacy Policy | Legal