Our unrivalled audience solutions let our clients know more about who each their customers or prospects are, what they do, and what they believe in. Using 80% proprietary data, we offer over 2,300 syndicated audiences as well as the ability to custom-build audiences based on our clients’ specific needs.
Our multichannel marketing solutions feature our best-of-breed identity graph that generates a high-def portrait of customers or prospects and connects them to their devices and digital behavior. Using this in-depth intel, we help our clients create multichannel campaigns that reach customers or prospects more personally, more seamlessly and more productively.
Our powerful analytic solutions provide our clients with deep insight into campaign performance, attribution, and ways to further improve their efforts.
With this full suite of data-driven marketing intelligence, our clients are consistently generating better sales and improving their marketing ROI.
Using Claritas’ proprietary P$YCLE® Premier segmentation, high potential audiences were cross-referenced against current credit union members. Through this process they learned that their best prospects were 50+, fiscally conservative and travelled locally, among other things.Read More
Through leveraging the Claritas Identify Graph, anonymous website visitors were captured and segmented based on specific attributes and behaviors of the best in-market audiences to reach through email and social campaigns.Read More
The telecommunications giant struggled to truly understand who they were retargeting from their anonymous website traffic and felt their strategy was inefficient. They asked Claritas to help them identify and understand their anonymous website visitors at a deeper level to enable them to retarget the ones who were most likely to convert.Read More