Claritas Blog

In Claritas’ Blog you will find news, opinions, insights and thought leadership written by our experts to help you find customers faster and make the most of your marketing decisions across all channels.

We’ll explore best practices and new technologies to identify your best customers, discuss how to deliver more impactful campaigns across all channels, and measure your results so you’re always refining your strategy to get the highest ROI.

FEATURED MONTHLY BLOG ARTICLE

The Simple Secret Behind Successful Multichannel Attribution

In today’s multichannel world, one big aspect of accurately measuring your campaign involves multichannel attribution, which is the process of linking a consumer behavior – such as a purchase – back to a specific marketing touchpoint.

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