CLARITAS Case Studies

Claritas solutions are utilized by companies in virtually every industry. Learn how Claritas products and services helped real-world businesses succeed!

Automotive

• BMW of North America > Internet solution gives BMW competitive edge

Energy

• E Source > Target marketing in the energy sector using PRIZM

Financial Services

• ABC Savings Bank > Utilizing BusinessPoint to optimize business-to-business marketing efforts
• Sovereign Bank > Target marketing used for successful cross-sell campaign
• SunTrust Bank > Suite of Claritas data help provide insight on bank's marketplace

Government

• Michigan Economic Development Corp. > Using PRIZM to Boost Tax Revenue Through Tourism

Media & Communications

• Alltel Communications > Innovative marketing speeds convergence of wireless & wireline services
• AOL > PRIZM makes a difference in determining online behaviors
• Cable Company > Claritas marketing tools help capture Hispanic market segment
• Charter Advertising > Geodemographic targeting strategically determines the best way to reach customers
• Charter Advertising > Using PRIZM to target prospective high speed data customer
• Charter Communications > Multivariate targeting aids dual promotion
• The Commercial Appeal > PRIZM Analysis Targets Prospective Customers for Advertisers
• Cox Target Media > Turning a mass audience into targetable niches
• Gannett Wisconsin Newspapers > Using PRIZM and ConsumerPoint to increase targeted circulation
• St. Paul Pioneer Press > Newspaper opens doors to advertisers by offering targeted buys
• The Salinas Californian > Re-launching a newspaper with changes driven by Claritas data

Non-profit

• American Red Cross > Custom segmentation pumps new life into blood donation efforts
• American Red Cross > Targeting demographic and geographic focus

Other

• The Bonati Institute > Using PRIZM to drive effective direct marketing campaigns

Real Estate

• Beazer Homes > iXPRESS integral in supporting ongoing expansion efforts

Restaurant

• Starbucks > Suite of Claritas market segmentation data brews success for site sales forecasting

Retail

• Ace Hardware > Claritas segmentation system drives Ace Hardware growth
• Ace Hardware > Customer segmentation with PRIZM marketing analysis increases customers and sales
• TRANE > Identifying the best target of heating, ventilating and air conditioning owners

Travel

• Cruise Line > Boosting bookings with segmentation
• Alamo Rent-A-Car > Segmentation applied to mass media marketing