CLARITAS Segmentation
& Customer Targeting Solutions

Zero in on your key customer

Do you know who your most profitable customers are, how to reach them, where to find them and what they like? Nielsen Claritas delivers the depth and precision in customer research that enables you to optimize your target marketing programs with household-level accuracy.

Nielsen Claritas can empower you with a range of market segmentation systems that effectively and efficiently identify your specific market segment, and show you the lifestyle behaviors and purchase preferences that drive their buying decisions.

Our wide range of standard-setting software, data and segmentation systems will help you build a customer profile and effective marketing strategies that resonate with your business and consumer targets:

• Develop strategies and tactics to acquire, retain, cross-sell and service your best customers
• Attract & convert high potential prospects
• Optimize your channels and markets
• Capture differences among households for unparalleled one-to-one marketing
• Boost your direct mail response rates by mailing only to those most likely to respond
• Maximize media expenditures by tailoring your strategies around what your customer’s read, listen to and watch

Focus on your key customers using Nielsen Claritas. Call us today at 866-737-7429.