self-paced learning

CLARITAS On-Demand Training

Self-paced training right from your desktop

Not sure about your schedule in advance? We have a number of self-paced learning options that you can access from your desktop. Nielsen Claritas offers computer-based market research training courses and a recorded learning series to meet your needs.

Nielsen Claritas offers the following self-paced training resources to help you learn about Nielsen Claritas products and functionality. Call us at 866-778-9956 or click here to view a listing.

Computer Based Instruction:
ConsumerPoint
iMARK
iXPRESS
Recorded Learning Series:
PrimeLocation
iMARK
iXPRESS
Segmentation
MapInfo

Computer Based Instruction:


ConsumerPoint


iMARK


iXPRESS


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Recorded Training:



PrimeLocation Learning Series

Note – To download, right-click on the webinar link and choose "Save Target As...". (You will need the WebEx Player to view these files.)

> Loading Points into PrimeLocation (10:20): In this session you will learn how to import points into Prime Location. Once the points are imported you will learn how to append latitude and longitudes to your locations (if neccesary). Lastly you'll learn the steps required to display those points on a map.

> Layer Control in PrimeLocation (18:04): In this lesson you will learn how to utilize the functionality found in Prime Location's "layer control" menu. Topics covered include: altering the appearance of a layer, choosing whether to make a layer visible on your map, labling your map, and formating map lables. Additionally, you will learn how to reset your maps appearance to it's original settings, and will gain an understanding of how the maps are constructed within PrimeLocation.

> Thematic Maps in PrimeLocation (13:15): In this lesson you will learn how to create and modify the two different types of thematic maps available in Prime Location: Standard geography based thematics (ex: zip code, county, block group) and "Grid hotspot" thematics.

> Creating a Custom Variable in PrimeLocation (10:50): In this lesson you will learn how to create standard custom variables, BusinessFacts variables, and segmentaion variables in PrimeLocation.

> Saving Standard Geographies in PrimeLocation (8:32): Learn how to save standard geographies within PrimeLocation.

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iMARK Learning Series

Note – To download, right-click on the webinar link and choose "Save Target As...". (You will need the WebEx Player to view these files.)

> Viewing Additional Layers in iMARK (5:57): Learn how to view additional registered layers at any particular zoom level within iMARK.

> Selecting and Saving Areas in iMARK (2:53): Learn all the possible ways to select an area as well as save them for later use.

> Screening a Layer in iMARK (7:21): Learn how to bring in a layer to screen and get information on your results.

> Creating Presentation Style Maps within iMARK (7:03): Learn how to create a map with or without a legend and put it into your presentation.

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iXPRESS Learning Series

Note – To download, right-click on the webinar link and choose "Save Target As...". (You will need the WebEx Player to view these files.)

> Using iXPRESS with Google Earth (13:08): Take your maps to the next level by leveraging the powerful thematic capabilities of iXPRESS with the satellite imagery of Google Earth. Learn how to export thematic maps from iXPRESS and layer them onto GoogleEarth maps. This session uses iXPRESS for MapInfo.

> Market Analysis Made Simple (59:48): Gain a thorough understanding of the iXPRESS tool. Leverage demographic data to rank, sort and determine the optimal market. This session begins with a presentation overview of key features and functions of the iXPRESS system.

> Streamline Your Market Analysis with iXPRESS (1:00:02): This beginner level class is designed to give you a full overview of the iXPRESS software, and its databases as well as a sampling of some of the output that can be generated within iXPRESS. Topics covered include: Defining your study area, creating a target list and creating dot density and range thematic maps.

> Customizing Profile Reports (16:23): Learn how to create a custom report or category within iXPRESS. Topics covered in this lesson include: utilizing Nielsen Claritas’ standard variables in the creation of your report, creating a new variable for your report, and formatting the custom report.

> Site Location (11:12): You will learn how to extract points (EX: zip code centroids, shopping center locations etc.) from iXPRESS. With these locations as a starting point, you will then learn to run batch reports around each of those points for use in site analysis. This is an advanced level course that assumes a strong level of proficiency using iXPRESS’s beginner / intermediate level functionality.

> Map Management Using iXPRESS for MapPoint (12:05): This beginner to intermediate level course will teach you how to maximize the look of your iXPRESS maps in MapPoint. Topics covered include: creating and customizing a boundary thematic map as well as creating and customizing a point thematic map. Finally you will learn how to create a finished printable layout.

> Map Management Using iXPRESS for MapInfo (14:23): Learn how to customize all aspects of the appearance of your MapInfo map. Topics covered include changing the physical appearance of a layer, changing when a layer is visible on your map, and the labeling of your map layers. Additional topics covered include the creation of thematic maps and the creation of a final presentable map layout.

> Export to Microsoft Word (5:37): Learn to take your finished iXPRESS project and turn it into a finished Microsoft Word document. This lesson assumes the learner has previous knowledge necessary to create a finished project.

> Target Reports (11:46): Market analysis made easy! Learn how to rank and filter only those markets that meet your specific business needs by creating a Target List Report. Topics include creating "Lifestyles" with only the variables that are important to your analysis and using iXPRESS to easily create sophisticated, custom variables from formulas, and to automatically calculate medians and dominants.

> Batching Sites (8:10): Learn how to automate the process of importing your site locations and creating ring and drive-based trade areas around those points to create Target and Profile reports for powerful site analysis.

> Graphing (9:28): Visualize your data through graphing! In this lesson you will learn how easy it is to create and customize graphs in iXPRESS to bring exciting visual emphasis to your data in your next report.

> Profile Reports & Benchmarking (7:15): Learn the basics of creating Profile Reports and harness the power of benchmarking to quickly identify areas of opportunity in your profile report.

> Select Geography (6:10): A quick tutorial on how to select and aggregate geographies on the map to create custom trade areas. This session uses iXPRESS for MapInfo.

> Interface Orientation (2:48): A great place to start! Spend a couple minutes to orient yourself with the basic iXPRESS interface.

> Saving Projects and Maps (5:35): You’ve already put the work into getting your reports and maps just the way you like them. Learn how to save projects and maps in iXPRESS to instantly recall them for later use. Saving maps in this tutorial is specific to iXPRESS for MapInfo.

> Ring Studies (11:37): Rings, Radii, or Circles areası No matter how you refer to them, they are covered here. You will learn how to create ring trade areas in iXPRESS and also how to use the sophisticated ıdata fitı option to create ring trade areas sized to accommodate available data like 10,000 households or population.

> Drive Time Studies (7:45): This lesson covers creating Drive Time trade areas and some of the customization options available.

> Predefined Areas (2:53): This quick lesson instructs on how to create trade areas for study from existing geographies such a state, county, CBSA, zip code, etc.

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Segmentation Learning Series

Note – To download, right-click on the webinar link and choose "Save Target As...". (You will need the WebEx Player to view these files.)

Understanding the PRIZM Poster (12:57): In this lesson you will gain an understand of the methodology that was used in the creation of PRIZM. You will then learn how the major components that determine a groups PRIZM classification (Life Stage, Socio-Economic Rank, Social Group) are demonstrated on the PRIZM poster.

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MapInfo Learning Series

Note – To download, right-click on the webinar link and choose "Save Target As...". (You will need the WebEx Player to view these files.)

> Using SQL Select to Join 2 Tables (8:33): In this session you will learn how utilize MapInfo's SQL capabilities to join two tables. One example of when this may be neccesary would be when trying to append new data to a previously existing map.

> Using SQL Select to Query Data (7:09): In this session you will learn how to utilize MapInfo's SQL querying capabilities to quickly and easily extract records from your data set that meet your required criteria.

> Layer Control in MapInfo (15:40): In this lesson you will learn how to utilize the functionality found in MapInfo's "layer control" menu. Topics covered include: altering the appearance of a layer, choosing whether to make a layer visible on your map, labling your map, and formating map lables.

> Creating Visual Trade Areas in MapInfo (8:24): Learn how to aggregate standard geographies into a visual trade area.

>Labeling Bar Charts in MapInfo (5:50): Learn how to create bar charts within a standard geography and create labels for them.

> Creating and Modifying Thematic Points in MapInfo (6:39): Learn how to create thematic points and modify them.

> Creating and Updating a New Column in a Table within MapInfo (7:33): Learn how to add a column to your table and update that column with information from a formula.

> Creating a Layout Template in MapInfo (10:08): Learn how to create a Layout Template to standardize the look of your mapping presentations.

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