CLARITAS Media Efficiency / Brand Rating Points

Greater reach and frequency with tighter targeting

Advertisers rely on their agencies to provide media buys that offer the optimal reach and frequency against an age and gender demographic for a given budget. Refining that target permits agencies and their advertisers to reach more of their target customers while remaining within budget.

Nielsen Claritas Analytical Consulting uses segmentation offerings (PRIZM, P$YCLE and ConneXions), to increase media efficiency and provide Brand Rating Point analyses based upon the specific segments shown to purchase a particular product or service.

Media Efficiency Analysis
Media Efficiency Analysis can:

• Show how much more unduplicated reach and frequency a campaign can achieve within a given budget
• Demonstrate how to obtain an equivalent unduplicated reach and frequency while spending less.

Brand Rating Points
A campaign’s GRP’s (gross rating points) measure the total exposure of that campaign. Using Brand Rating Points, our segmentation analyses can compare the results of your prior media buys to your customer targets, reach among your key customers to help you determine the most efficient media vehicles to reach your target audience.

Find out how Media Efficiency Analysis and Brand Rating Points can fuel your most efficient ad buying strategies. Call us today at 866-737-7429.