CLARITAS Coverage & Waste Analyses

Maximize coverage, minimize waste

Whether you are an advertiser or media company trying to increase your local ad sales or an advertiser, your shared goal is to maximize your coverage and minimize that waste.

To increase local ad sales, media companies need to show that they reach an advertiser's customers with little waste. Nielsen Claritas Analytical Consulting offers Coverage and Waste analysis reports that provide the precise information you need to best allocate your client's ad dollars.

Our reports match your client's definition of a trade area, whether by ZIP Code, zone, drive time, or radius, and compare media to share their relative Coverage and Waste metrics. Coverage and Waste helps you answer questions such as:

• How much waste does my market generate for each advertiser? How do I minimize this?
• What combination of ZIP’s or Zones offers the greatest coverage of the advertiser’s trade area(s)?
• How much more Coverage does my medium offer compared to a competitive medium?
• How much less Waste does my medium offer compared to a competitive medium?

On the flip side, as an advertiser, your goal is to get the most efficient media mix and specific buys that you can within your budget. Nielsen Claritas can help you make smarter media buys by selecting the zones in which to advertise and get maximum coverage while minimizing waste.

Learn more about how Nielsen Claritas can help you make smarter media buying decisions. Call us today at 866-737-7429.