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CLARITAS Local Media

Learn what drives local customers

When putting together a non-national media strategy and plan, you need a fast, accurate way to know what drives local consumers. Most information specialists only have national numbers, but Nielsen Claritas Analytical Consulting has the local media research you need to enlighten your most effective regional and local market campaigns.

Reach local consumers at the Zone, ZIP Code, Block Group or Household level with precise local media research about their usage of:

  • Cable
  • Direct Mail
  • Magazines
  • Newspapers
  • Online
  • Outdoor
  • Radio
  • Television
  • Yellow Pages

Look no further than Nielsen Claritas for the deepest local and regional market information. Call us today at 866-737-7429.

#Coverage & Waste Analyses

Discover how to best allocate your client’s ad dollars with precise market information

#Reports & Maps

Grasp the characteristics of demographics, segmentation, business profiles and consumer spending potential

#Market Optimization

Prioritize markets, construct a game plan matrix and develop market optimization models that gauge potential performance

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