CLARITAS Media Analytics

Position your media for success in today’s fragmented marketplace

Media climates and preferences change so rapidly. New distribution networks, such as satellite radio, PC Internet, mobile phones, iPods, MP3 players and portable gaming are becoming competitive with traditional media. Viewership is more fragmented than ever before with the advent of high definition broadcasting, broadband and streaming content.

In creating an overall media strategy and a viable plan, advertisers and their agencies need a fast and efficient way to project the impact of their decisions. Media companies need to show how well they reach an advertiser’s customers, nationally or locally, or in terms who their viewers, readers or listeners are.

With Claritas’ Media Analytics, you can leverage Nielsen’s considerable media expertise and rich data to enhance your efforts.

As an advertiser and their agencies:

• Set your media strategy and optimize your media plan
• Understand your targets
• Learn where your targets live and know your penetration of each market
• Determine the media categories and specific media vehicles most likely to reach these targets
• Know how much your competitors are investing in media, and in which media
• Combine these insights to understand how which media vehicles offer your brand the best value
• Develop a plan that gives you the best reach of your targets

As a media provider:

• Showcase your value to customers
• Know which advertisers’ customers align best with yours
• Showcase how you reach their customers better your competitors
• Demonstrate the coverage your medium provides of each advertiser’s markets or trade areas
• Prove your effectiveness using actual sales data in key categories – CPG, Financial Services, Consumer Electronics, Auto

Call Nielsen’s Claritas at 866-737-7429 to learn more about how Media Analytics can help you execute the most effective media strategies.