CLARITAS Site Potential Models

Focus on locations with the best opportunity for financial success

Whether you are a retailer, restaurant, financial institution or other site–dependent business–making informed and intelligent locational decisions is critical to your company’s success. Nielsen Claritas Analytical Consulting provides high–impact decision support for marketing and location intelligence. We combine sophisticated, creative quantitative analysis with the broadest array of consumer and business data available in the United States. With our sales forecasting and other market analysis services, we help companies make better business strategy decisions regarding growth strategies, product and market forecasting and distribution planning.

Nielsen Claritas Analytical Consulting has developed a systematic and efficient approach for for sales forecasting in potential sites. Our geographic analysis models provide flexible delivery options that can be deployed in standardized software applications, printed reports, maps or scored equations.

Nielsen Claritas Analytical Consulting uses a macro to micro approach to geographic analysis, with built-in flexibility to apply our approach at any level of geography or at any step along your real estate evaluation and development process.

An analytical model can be used to forecast a performance metric for a site such as sales, deposits, transactions, activations and others.

Benefits & Features

Site Potential models are formulated to:

• Predict Sales Potential
• Analyze Customer Data
• Custom Site Typing

Rely on Nielsen Claritas experience to enhance your financial success, call us at 866-737-7429.