CLARITAS Market Screening

Identify and rank your best markets for expansion

Overview

Our market screening studies can provide the framework for real estate expansion by identifying and prioritizing new markets for entry. By understanding of your target customer, we can identify those markets with the greatest concentration of your customers and determine the optimal number of units each market can successfully support. Nielsen Claritas Analytical Consulting's studies will assist you in determining where and how you can grow your business.

Features & Benefits

A Market Prioritization study is designed to score and evaluate large markets based on their potential for your sites. Potential is based on an analysis of a combination of the following three factors:

• Demand Potential–the total dollar or customer potential for your product or service offering
• Share Potential–the share of the demand potential that you can capture (typically based on the degree of competition in the market)
• Market Receptivity–the demographic fit of consumers for the product or service being sold and the level of competition within the market

Market screening projects provide market research analysis for each of these factors for each market and allows you to rank and prioritize markets for growth and expansion.

Learn which markets offer the best opportunities for your particular product or service, call 866-737-7429.