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CLARITAS Market & Site Analytics

Plan Site Strategies with Precision

Whether you are a new business looking to make a dramatic entrance into a market, or a branded name looking to capitalize on new potential, we can make your market and site analytics more precise. Claritas helps site-dependant companies uncover potential real estate opportunities and eliminate overlaps in existing markets.

We analyze multiple factors such as trade area characteristics, customer information, demographics, employment, competitor variables and physical site characteristics to make sure you invest in the right sites.

For more than 35 years, we have empowered businesses of all sizes to effectively uncover hot spots of opportunity in the market and optimize their site analysis decisions with the following real estate solutions:

  • Site and Market Analysis for Multi-Site Chains
  • Small/Mid-Sized Business Solutions

We have a passion for precision. Nielsen Claritas solution is the preferred choice of the nation’s leading companies who wish to optimize their site location decisions. Combining the most passionate team of industry experts with world-class data, software and services, we deliver solutions that help you identify both ’who’ and ’where’ your best customers and prospects are with precision

Get the perspective necessary to increase your presence, performance and profitability with precision market and site analytics, call 866-737-7429 today.

#Reports & Maps

Get the best view of your markets from consumer segmentation to traffic volumes

#Market Screening

Systematically evaluate multiple sites and score site combinations

#Market Optimization

Prioritize markets, construct a game plan matrix and develop market optimization models that gauge potential performance

#Economic Development

Strategize and show value to potential retailers with comprehensive demographic, consumer demand and retail GAP reports

#Site Potential Models

Focus on locations with the best opportunity for financial success

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