Printable View
Save ArticleCLARITAS Predictive Modeling
Fuel your targeted direct marketing campaigns with analytics
Nielsen Claritas Predictive Modeling Services offer quick and cost effective ways to determine the most valuable elements that drive performance in direct marketing campaigns. Our services go beyond traditional profiling techniques to generate a scoring algorithm for individuals or households.
The process includes appending data (demographics, ACE and segmentation variables) and identifying which variables produce and best contribute to a desired outcome (response). Analytical services include:
- Predictive analysis
- Descriptive analysis
- Segmentation services
The typical application of these models is to identify the best or most likely consumers for response, acquisition or churn. These types of projects can be linked to Claritas segmentation schemes upon completion of the analytics.
Find out how models can improve your marketing processes, call 866-737-7429.
- Call Us
- Request Price Quote
- Client Login
- Live Chat
Resources
-
2008 Update Demographics
2008 Update Demographics Data is now available
Go to Demographics Data > -
Case Studies
Read more about client success stories
Read success stories >
Products & Services
Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
More >