data processing


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CLARITAS Data Processing

Access the data processing support you need

Companies are now realizing that the quality of their marketing data has a significant impact on the cost and success of their direct marketing initiatives. Nielsen Claritas enhances marketers’ data processing capabilities by effectively matching and merging your in-house and third party customer data. Some of our commonly used data processing services include:

  • Data hygiene/cleansing
  • Suppression
  • Householding
  • Data integration
  • Merge/purge
  • Custom processing

Let us save you money by cleaning your marketing data–learn how, call 866-737-7429

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