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Save ArticleCLARITAS Data Enhancements
Adding intelligence to your data assets
Nielsen Claritas market data can impact your acquisition, retention and cross-selling initiatives by appending Claritas data to your customer files of names and addresses.
Applications of data enhancements include:
- Data augmentation – distinguish between individuals and businesses, update addresses, phone numbers and spatial coordinate appends
- Householding – merge customers from one or more files into a single customer view
- Prospecting – filter by geography, industry group, employee size or other qualifiers; append client and third party attributes
- Corporate linkage – identify subsidiaries of existing accounts for sales planning, highlight the relationship that national companies have with their subsidiaries or branch locations
- De-duplication – streamline your customer file, removing duplicate records
Appending options include:
- Demographics
- Lifestyle segmentation
- Income producing assets/net worth models
- Consumer behavior profiles and scores
- Email addresses
- Business information
Find out how we can impact your direct marketing initiatives. Call 866-737-7429
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