Products and Services

CLARITAS Direct Marketing Services

Effectively target your customers and prospects

Nielsen Claritas Direct Marketing Services (DMS) offers a wide variety of data enhancement, acquisition, and analytical services that can help expedite your next B2C or B2B database or direct marketing initiative. Claritas’ customer-centric view of your customers and prospects gives you the tools to create more effective, targeted campaigns. Our DMS best practices process and services give you the opportunity to enhance your direct marketing strategy when you:

Acquire new customers
Gain insight into your customer base
Leverage relationships with your existing customers
Improve retention and decrease churn
Target new opportunities
Assist with new product development

Find out how DMS can help drive more business, call 866-737-7429

List Services

Reach your best customers and targets using targeted mailing lists

Predictive Modeling

Identify the key factors that influence customer demand

Custom Databases

Custom database package that works with your preferred software

Data Enhancements

Understand or locate your customers by appending Nielsen Claritas data to your files

Data Processing

Effectively match and merge in-house and third party data streams

Resources

Direct Marketing Services Brochure(pdf)
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Prizm Direct Marketing Applications: Applying Segmentation(pdf)
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2008 Update Demographics
2008 Update Demographics Data is now available
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Case Studies
Read more about client success stories
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Products & Services

Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
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