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Save ArticleCLARITAS Customer Profiling
Understand the characteristics of your customer
Nielsen Claritas Analytical Consulting customer profiling helps marketers identify the characteristics of their customers and prospects. Through a detailed analysis of demographic characteristics, lifestyle behaviors and purchase preferences, we help businesses describe and target those customers and prospects that represent profitable and sustainable opportunities.
With a customer profile database you will have in-depth knowledge of your target’s lifestyles and habits, and you can refine your message at any communication or promotional point–delivering the greatest impact.
Easily create customer profiles and examine customer segments for a variety of behaviors, either from syndicated data or Nielsen Claritas’ own surveys. Customer profiling information includes:
- Education
- Income
- Housing
- Race
- Travel preference
- Automobile preference
- Shopping behaviors
- Telecommunications usage
- Financial services usage
- Restaurant preference
- TV viewership
Learn about your target audience lifestyles and habits, call 866-737-7429.
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