CLARITAS Segmentation and Customer Analytics

Identify your best customers and find more like them

Overview

As a product or service provider, your success hinges upon really knowing your best customers–where they live, the products they purchase, how they spend their free time, their media preferences–and finding more like them. Armed with this knowledge, you can make informed decisions that will ultimately improve your bottom line, no matter what your business is.

The customer analytic solutions from Nielsen Claritas have helped businesses of all sizes enhance their marketing efficiency, maximize ROI and achieve higher revenues. Our state-of-the-art customer analysis, segmentation and targeting products and services provide sound, actionable, intelligent information developed to provide you with a complete view of your customers and improve your customer acquisistion strategies.

Claritas’ powerful segmentation customer analytics identify the characteristics of your target customer such as age, income level, race, lifestyle behaviors and shopping patterns. By developing this targeted customer profile we can then identify where current and potential customers live, how to best reach them, how to find more of them, and where to locate new site locations to maximize your market share.

Features & Benefits

Create effective marketing strategies
With the tools for effective customer analysis your customers, you’ll uncover potential opportunities and develop the best strategies to tackle your specific marketing challenges in, and across, all departments in your organization:

• Customer Acquisition and Retention–identify your customers so you can find and keep more like them
• Market and Site Analysis–link customer information to real estate analysis so you can prioritize your best markets and sites for expansion
• Direct Marketing–enhance your customer file or tap into our syndicated data profiles to improve your response rates by mailing to fewer, better-targeted prospects
• Media Planning–choose the appropriate medium to reach your best customers while maximizing the impact of you media expenditures

Discover profitable opportunities
Determine your best opportunities by examining both your customer base and your potential in the market. With Claritas’ segmentation systems and vast data resources, you will:

• Uncover new opportunities in the marketplace
• Identify your most profitable customers and prospects
• Assess potential markets for expansion
• Benchmark current performance against your potential in the market
• Understand your target customers so you can tailor promotions to address their needs and wants
• Analyze competitors in your market to determine your share-of-wallet

Effectively target your audience
Link your customer data to your marketplace, revealing valuable insights about behaviors, characteristics and preferences, including:

• Specific product usage
• Channel preferences
• Technology adoption
• Media usage
• Lifestyle and other consumer behaviors
• Life-cycle data

Learn more about your best customers, call us at 866-737-7429.