CLARITAS Profiles-on-Demand

Custom segmentation designed to fit your needs

Overview

Nielsen Claritas Profiles-on-Demand provide a method for gaining a deeper understanding of your customers and prospects, as well as those of your competitors. Profiles-on-Demand defines your households of interest in terms of distinct segments, based upon one of Nielsen Claritas’ widely used custom segmentation systems such as PRIZM.

Features & Benefits

Profiles-on-Demand is your source for segmentation profiles, such as PRIZM and ConneXions, when the desired profile is not available as a standard offering or as a custom option through Nielsen Claritas’ existing syndicated studies.

Nielsen Claritas’ Primary Research Group will field a quick-turnaround study to identify households possessing the criteria of interest, and deliver back a national-level segmentation profile of the target population. By tapping into regularly scheduled online or telephone survey research, custom segmentation profiles can be delivered quickly and cost-effectively.

Through segmentation linkages, your custom Profiles-on-Demand will help you learn about these households’ likes, dislikes, lifestyles and purchasing behavior, allowing you to target them more efficiently with tailored messages and products designed just for them. Should you require more detailed research, e.g. perceptions and attitudes towards your product/service of interest, Nielsen Claritas can take your Profiles-on-Demand project one step further and conduct a re-contact study among screened households.

Technical Specifications

Profiles-on-Demand deliverables include your custom PRIZM, ConneXions or P$YCLE profile in either an Excel file or a ConsumerPoint workbook, as well as a cross-tabulated report of your questions against respondent demographics.

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