CLARITAS NPD Restaurant

Behavioral profiles of restaurant patrons

Overview

NPD Restaurant Profiles provide a niche perspective to target marketing. Restaurateurs can gain strategic insights needed to open profitable new locations or drive more business to existing locations with our comprehensive and up-to-date restaurant dining profiles. Answer questions such as:

• Where is the most demand for my restaurant type?
• Which areas contain the highest concentration of my customers?
• What other types of restaurants do my customers frequently visit?

Features & Benefits

NPD Restaurant Profiles can help you:

• View more than 450 dining occasions and spending behaviors collected over 24 months
• Learn the average daily behavior for both count and consumption
• Better target key customers, increase customer loyalty, and increase market share
• Better understand consumer restaurant behavior patterns in your target market
• Compare and contrast restaurant patronage in a variety of geographies or trade areas

Beyond the restaurant industry, NPD Restaurant Profiles can be used by media companies seeking business from restaurants for billboard, radio, newspaper, magazine, and television advertising. Technology companies can learn the types of patrons that frequent establishments where web access or other technologies such as streaming audio may be valuable.

NPD Restaurant Profiles offer focused market research that can be used by the restaurant industry and beyond. Using industry standard PRIZM segment codes, NPD Restaurant Profiles aid marketers in customer acquisition and retention, media strategy, and site location.

Profiles are available in four major categories:

• Food Segments
• Restaurant Chains
• Outlets
• Meal Segments

To assist our clients in leveraging these insights, NPD Restaurant Profiles are available in the following software platforms:

• Prime Location
• iMARK OnLine
• AdSelect
• ConsumerPoint
• MarketPlace

Technical Specifications

NPD Restaurant Profiles are based on survey information collected daily by NPD from an online panel with approximately 600,000 consumers, 3,000 of which respond to daily survey questions. The final sample is demographically and geographically balanced and projected to provide a nationally representative picture of the market. Respondent data is PRIZM coded, and summarized into profiles that reflect restaurant patronage behavior. As with all Nielsen Claritas data, NPD Restaurant Profiles are subject to rigorous data quality tests before they are published.

Learn more about how NPD Restaurant Profiles can give you an edge in the highly competitive restaurant business and beyond, call 866-737-7429.