CLARITAS Insurance Product Profiles

Target customers based on insurance product usage

Overview

Nielsen Claritas Insurance Product Profiles provide product usage information for more than 60 insurance and annuity products. With behavioral segmentation information on product usage for insurance products (such as auto, homeowners, life, medical and property policies), you’ll create more precise targeted campaigns.

Features & Benefits

Insurance Product Profiles give you a clear picture of the insurance behaviors and habits of your customers and markets and the power to:

• Target your key customers
• Increase customer loyalty and market share
• Gain greater insight into the insurance behaviors and habits in your marketplace
• Assess customer-purchasing habits for insurance products
• Understand how to position new product offerings
• Leverage consumption data to determine sales potential for each insurance product
• Gain a better understanding of who buys from the competition
• Analyze purchaser profiles against behavioral and media profiles to better understand your customers' lifestyle habits and how best to reach them

The Insurance Product Profiles are based on Insurance Audit survey data, an online survey that collects detailed information on household insurance product usage, behavior and household demographic characteristics. The survey is designed to generate a national representative sample of U.S. households and collects information such as:

• Insurance products used
• Insurance products owned
• Number of policies
• Number of premiums
• Value of policies

Insurance Product Profiles provide use and balance information for the following products:

• Auto and Property Insurance – includes households that have auto, homeowners, renters, and/or rider insurance policies with collision, liability, average annual premiums, number of insured vehicles, etc.
• Investment and Life Changes – designates households who are high, moderate, or low risk investors and by which method they do their financial planning–through investment advisor, financial planner or self-directed
• Life Insurance – includes households with life, group, term, and/or whole insurance policies with average value, average annual premiums, and average policies
• Medical Insurance – includes households that have HMOs, Dental, Medicare, and/or individual insurance products with average annual premiums and average number of policies.

In addition, the Insurance Product Profiles are designed to work in conjunction with other Nielsen Claritas behavioral segmentation products so that you can integrate this vital information for a more complete picture of your target customers and markets.

Technical Specifications

The Insurance Product Profiles is based on Claritas 2007 Insurance Audit survey data; approximately 35,200 households participated in the online survey. The Insurance Audit survey is designed to generate a national representative sample of U.S. households to compile the relevant data.

Learn more about your customer’s insurance behaviors, call us at 866-737-7429.