CLARITAS Financial Product Profiles

Profile use and balances for more than 100 financial products

Overview

Nielsen Claritas Financial Product Profiles provide product usage information for more than 100 financial products, including all basic banking products; auxiliary services, such as paying bills via telephone or Internet; and non-traditional banking services, such as investments.

Features & Benefits

Financial Product Profiles provide behavioral segmentation that will enable you to:

• Target your key customers, increase customer loyalty and increase your market share
• Gain greater insight into the financial behaviors and habits in your marketplace
• Assess customer-purchasing habits for financial products to understand how to position new product offerings
• Leverage volumetric data to determine sales potential for each financial product
• Analyze purchaser profiles against media profiles to better understand your customers' lifestyle habits and how to best reach them

Financial Product Profiles are available for the following categories:

• Checking/Demand Deposit Accounts – Interest, non-interest, and transaction accounts
• Credit Cards – VISA, MasterCard, Optima, and Discover
• Delivery Products – Internet banking, ATM use, direct deposit, account relationships
• Installment Loans – Mortgages and personal loans (including home improvement, second mortgage, and student loans), auto leases and auto loans
• Insurance Products – Fixed and variable rate annuities
• Investments – Brokerage services, stocks, bonds, mutual funds, and other securities
• Lines of Credit – Home equity and personal lines of credit
• Overall Credit Measures – Total credit, excluding and including mortgages, real estate secured, and installment credit
• Overall Deposit Measures – Total and liquid deposits
• Retirement Products – IRAs, and 401(k), Keogh, and private pension plans
• Savings Products – CDs, money market accounts, fixed and variable-interest savings accounts

Technical Specifications

Financial Product Profiles are based on three years of Market Audit survey responses – more than 300,000 responses; Market Audit is the largest syndicated survey database of consumer financial behavior. We conduct personal telephone interviews to determine household financial product use which includes balance information and institutional relationships for those accounts. The Financial Product Profiles are updated annually.

Learn more about consumer’s behavior towards financial products call 866-737-7429.