CLARITAS Convergence Audit Profiles

Precise profiling of communication, energy and technology use

Overview

Nielsen Claritas Convergence Audit Profiles help provide market intelligence to enable strategic and actionable direction to your business, marketing, and product plans. Convergence Audit collects data regarding voice, video, data and energy usage. This comprehensive behavioral segmentation database gives you a rich resource for household product usage and expenditure data; customer satisfaction ratings; purchase intent; and historical and potential switching behavior.

Features & Benefits

Nielsen Claritas Convergence Audit Profiles provide consumer-behavior data for:

• Energy
  The Energy category presents information on energy consumption and attitudes, including types of heating and cooling systems, major appliance purchases, and propensity to participate in various utility programs.
• Home Office Technology
  The Home Office Technology category presents information on home office technology, service consumption, and personal technology. This category also provides Internet usage habits and attitudes as well as information on consumer selection of Internet Service Providers (ISP).
• Video
  The Video category presents information on cable and satellite television consumption and attitudes, including viewing habits, premium network cable penetration, and interest in video-on-demand and other television services. This category also provides information on consumer selection of cable and satellite television service providers.
• Wireless
  The Wireless category presents information for wireless communication consumption and attitudes, including cellular telephone usage, plan types and features. This category also provides information on consumer selection of cellular telephone service providers.
• Wireline
  The Wireline category presents information for wired (landline) communication consumption and attitudes, including familiarity with Internet (VOIP) services, optional telephone services, and international calling. This category also provides information on a consumer’s selection of local and long distance telephone service providers.
• Service Providers
  The Service Providers category presents information for communications, energy, and ISP’s, including service bundling preferences, general service provider ratings, bill amounts, bill payment preferences, and propensity to switch providers.

Convergence Audit Profiles are updated annually and can be used with other software applications from Nielsen Claritas.

Technical Specifications

Convergence Audit Profiles are based on more than 38,000 Convergence Audit survey responses. The survey results provide detailed information on the telecommunications and energy industries emphasizing the convergence of energy, video, voice, and data services.

Learn more about the communication habits of your customers, call Nielsen Claritas today at 866-737-7429.