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Save ArticleCLARITAS Behavioral Profiles
Discover your best targets
Discovering who your best targets are requires extensive consumer behavioral research. You need comprehensive, reliable customer behavior profile information to effectively customize your marketing programs. Nielsen Claritas Behavioral Profiles use the lens of segmentation to gain a comprehensive understanding of your target audience with consumer behavior research that includes analyzing lifestyles, psychographics, spending habits, media preferences, and many other dimensions Using behavioral segmentation profiles with the PRIZM, P$YCLE or ConneXions segmentation systems, you can access a variety of rich data to help you identify:
- Who are my customers?
- What are they like?
- Where can I find them?
- How do I reach them?
Nielsen Claritas Behavioral Profiles add value to the robust Nielsen Claritas segmentation systems by giving you a much clearer picture of your customers and facilitating behavioral targeting. This translates into higher profits from existing customers, reduced marketing costs to attract new customers, higher returns on media buys, and successful new retail locations.
PRIZM, P$YCLE, and ConneXions all benefit from:
- 35 years of industry expertise.
- A superior Multivariate Divisive Partitioning (MDP) methodology.
- An extensive network of data partners.
Learn more about behavioral profiles, call 866-737-7429.
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