CLARITAS ACE Indicators

Maximize your targeting efforts with consumer credit data

Overview

Looking for a more efficient way to optimize your target marketing strategies and maximize your geographic footprint? Nielsen Claritas can help with Aggregated Consumer Economics (ACE) Indicators – a powerful tool to assist you with identifying your most valuable customers and prospects.

Features & Benefits

Leverage ACE Indicators in a variety of marketing and strategic planning endeavors, including:

• Customer acquisition campaigns
• Customer profiling (custom application)
• Geographic screening (custom application)
• Targeting credit products
• Balancing marketing with risk assessment
• Boosting profitability of campaigns
• Increasing approval ratios

Designed for use with other data sources, ACE Indicators can enhance existing models, or be used to build new models with more accurate predictive capabilities. ACE Indicators has very high coding/match rates, and eliminates privacy concerns by only disclosing data at a ZIP+4 level.

Increase response and conversion rates by being better able to predict:

• Approval based on company’s risk tolerance
• Purchase behavior
• Activation vs. response only
• Profitability or the amount one may spend or contribute to an offer

Get access to economic and financial data calculated as averages of individual credit records with a total of 166 variables that describe credit seeking, credit usage, credit diversity and credit behavior, such as:

• Number of credit card accounts
• Types of accounts (bankcards, retail, personal loans, installments)
• Average balances and limits
• Revolving activity and usage
• Number of inquiries and number of accounts established
• Age of accounts
• Delinquent accounts by time period
• Bad debt
• Derogatory public records and bankruptcies

Technical Specifications

ACE Indicators provide a robust set of data at the ZIP+4 level, enabling institutions to develop a better understanding of their customers’ credit behavior. The data set is developed using a proprietary Nielsen Claritas methodology applied to data received from the Equifax Credit Marketing Database. It contains a wide range of aggregated ZIP+4 level credit measures, including the average number of active accounts, average account balance and limit, and the number of accounts that have been established most recently.

Learn more about how ACE Indicators data can guide you toward more return, call 866-737-7429.