CLARITAS Web Services

Create robust applications with added value

Enriching your products with additional services can be expensive and time consuming if you have to build the application and data yourself. Fortunately, Nielsen Claritas' Web Services allow you to access and seamlessly integrate our marketing intelligence–file enhancement, data variables, reports and maps–into your internal and external applications.

Through an automated procedure, you can embed our expertise in market demographics, customer segmentation or B2B targeting into your internal analytical processes or customer-facing products.

Benefits of Web Services

• Access marketing intelligence data and services when you want them, where you want them and how you want them
• Assimilate rapidly with internal or external applications
• Reduce the data-pulling workload for your marketing analysts, so effort can be redirected to analysis and planning
• Enrich client-facing products with additional services
• Implement real-time targeting to ensure point-of-contact experience with clients is optimized

Features of Web Services

Enhance your internal application or products with:

• Segmentation, geocodes and latitude/longitude appends to customer address files
• Demographic and consumer demand market data for any market in the United States, down to the block group level
• Formatted demographic reports and maps
• Business-to-business analytical tools (business matching, penetration, prospect lists, etc.)

Marketing Applications

• Populate internal applications with data to perform analytical operations
• Reselling of Nielsen Claritas' marketing intelligence data–offer data or services (demographic reports, maps, geocoding, etc.) in your products as an additional feature
• Guide point-of-contact representatives in interfacing with clients or prospects for more effective communication and maximized sales

Simple Integration

We make it easy to integrate Web Services into your environment. We'll provide sample code for the languages you utilize. And, a qualified Nielsen Claritas engineer will be available to assist you in employing Web Services.

Partner with Nielsen Claritas to integrate and add value to your applications with Web Services. Call 866-737-7429 today to learn more.