CLARITAS PrecisionCode

Powerful desktop precision geocoding

Overview

Understanding who your best customers are and what their lifestyle behavior is allows you to improve your communications and cross-sell programs–and locate and target new prospects, too.

With Nielsen Claritas' PrecisionCode, you can unlock the full wealth of data in your customer files. This innovative and unique system allows you to:

• Append geocodes, point codes and Nielsen Claritas segmentation codes to an unlimited number of customer records
• Locate your customers with pinpoint precision
• Gather the information you need to understand the lifestyle characteristics driving your customers’ purchasing behavior

Most importantly, because PrecisionCode can run standalone, you can geocode files right at your own desk.

Features & Benefits

Use PrecisionCode to:

• Select the information you want to append to your customer file
• Append exact address and intersection information and geographic information, including state, county, ZIP, census tract and block group codes
• Add Nielsen Claritas segmentation information for customer profiling and precision targeting
• Simplify data analysis and mapping
• Improve your mail's delivery and stretch your direct mail dollars
• Eliminate data processing delays
• Clean and enhance your customer files
• Extract valuable lifestyle information from your customer files

PrecisionCode is unique market analysis software because it gives you the ability to append information from Nielsen Claritas' lifestyle segmentation systems to your customer file–helping you identify your best customers so you can determine who is most likely to respond to direct mail.

Technical Specifications

The table below contains specific hardware, software, and network system requirements.

	Optimum Requirements	Minimum Requirements
Hardware
Computer	100% IBM-compatible PC with an Intel Pentium III processor 800 MHz	100% IBM-compatible PC with an Intel Pentium III processor 650 MHz
Memory	128 MB	128 MB or higher
Hard Disk	4 GB or higher	2 GB
CD-ROM Specifications	12X speed CD-ROM drive	4X speed CD-ROM drive
Disk Drive	3.5-inch disk	3.5-inch disk
Math Co-processor	Integrated in CPU	Integrated in CPU
Monitor	SVGA (or higher resolution) video adapter supported by the Microsoft Windows operating environment with compatible monitor (17-inch recommended) 1024x768 resolution 4 MB graphics card	SVGA (or higher resolution) video adapter supported by the Microsoft Windows operating environment with compatible monitor 800x600 resolution 2 MB graphics card
Mouse	Microsoft-, IBM-, or Windows-compatible mouse	Microsoft-, IBM-, or Windows-compatible mouse
Printers	Any supported by Microsoft Windows with at least 8 - 12 MB of printer memory for complex maps or color printing	Any supported by Microsoft Windows with at least 4 MB of printer memory
Software
Operating System	Windows Vista; Windows XP service pack 2; Internet Explorer 6.1, 7.0, Microsoft Office 2003, 2007	Microsoft Windows 2000 Professional service pack 4, Windows XP service pack 2, Internet Explorer 6.1, Microsoft Office 2000
Network
Server	Windows 2003 Server service pack 1; Internet Explorer 6.1, 7.0	Windows 2000 Server service pack 4, Internet Explorer 6.1
Server Disk Space	4.0 GB or more public space for shared resources	2 GB public space for shared resources
CD-ROM Specifications	12X speed CD-ROM drive	4X speed CD-ROM drive
Note: JAZ and Jukebox drives are not supported

Data Options

PrecisionCode allows you to upload a customer record file and:

• zppend Nielsen Claritas and Census geographic codes (DMA, CBSA, County, Zip, ZIP+4, ZIP+6, Tract, Block Group, etc.),
• append latitude and longitude coordinates and
• append PRIZM segmentation codes at the Z4, BG or ZIP level.

PrecisionCode is applicable to all industries served by Nielsen Claritas:

• Media and Agency (Newspapers, Agencies, etc.)
• Financial Services (Banks, Insurance Companies)
• Retail and Restaurant Chains (National and Regional)
• Communications and Energy (Cable, Telco, Utilities)

It is used primarily by marketing analysts who focus on understanding their customer base for acquisition, retention and cross-sell programs. However, the ability to append latitude and longitude coordinates also makes it viable for site analytics.

Learn more about appending your data, call us at 866-737-7429.