CLARITAS MyBestSegments

Consumer segments, defined and described

Overview

To effectively reach your segments, you need to have a clear understanding of who they are. Nielsen Claritas MyBestSegments provides detailed descriptions for all of our segmentation products, including its expert segmentation systems- PRIZM, P$YCLE and ConneXions.

Features & Benefits

MyBestSegments guides your marketing campaigns and media strategies for specific consumer targets by answering:

• What are they like?
• Where can I find them?
• How can I reach them?

MyBestSegments data is constantly updated so that it’s in sync with MarketPlace market analysis software products–meaning the information you receive is always the most recent.

Data Options

MyBestSegments offers comprehensive profile information that encompasses numerous consumer categories, including:

• Travel & lifestyle
• Dining out
• Shopping
• Media usage
• Auto purchases
• And more

You’ll also gain access to detailed demographic characteristics such as:

• Age
• Income
• Education
• Occupation
• Race/Ethnicity
• Presence of children
• Income producing assets

Learn more about your consumer segments with Nielsen Claritas MyBestSegments. Call 866-737-7429 today.