CLARITAS MarketPlace

The complete online marketing research toolkit

Overview

Making informed and intelligent decisions about your markets, site locations, customers and B2B relationships are critical to your company’s success. Nielsen Claritas MarketPlace has the fully-integrated marketing analysis software solution you need to make quick, impactful targeting decisions. An innovative online experience with an easy-to-use interface, MarketPlace allows you to complete all of your marketing and planning projects from one comprehensive online resource.

Features & Benefits

MarketPlace market analysis software will give you an educated grasp of the B2B landscape in your market, and empower your target marketing strategies with:

• An intimate knowledge of your current and potential market areas and site locations
• A comprehensive understanding of your target customers and prospects
• An educated grasp of the B2B landscape in your market

Become a Nielsen Claritas MarketPlace member and take advantage of:

• Enhanced market creation options
• Tools to save your markets for future use
• Educational modules and licensed or transactional access, depending on your needs
• B2B modules, built with Nielsen Claritas’ national Business-Facts database–a powerful set of data updated monthly, covering more than 13 million US Businesses

From annual demographic estimate updates to unrivaled expertise in customer segmentation, only Nielsen Claritas has the data that marketers need to make informed decisions and implement effective strategies. MarketPlace features include:

• Dozens of detailed reports and maps, including Demographics, Consumer Buying Power, Retail Market Power and Business-Facts
• Account preference and tracking features
• Standard geographies, polygons, radii or drive times
• Thousands of data variables offering insight into any US market
• Thousands of behavioral profiles that unlock the behaviors of your target and prospective customers
• Market-leading Consumer Segmentation, including PRIZM, P$YCLE and ConneXions
• Complete B2B matching and discovery tools
• B2B prospect lists

Discover how MarketPlace can be a faster and easier way to complete all of your marketing and planning projects online. Call 866-737-7429.