CLARITAS iXPRESS

Market analysis and site location made easy

Overview

Site location and market analysis is effective, efficient, and fun with iXPRESS. Enjoy remarkable value and versatility with integrated market data, analytical software and flexible mapping integration. With Nielsen Claritas iXPRESS, you'll be screening markets, discovering profitable opportunities and selecting great business locations. For more location-based marketing data, see Nielsen Claritas' area research solution PrimeLocation.

Current comprehensive market data to locate and quantify your best market opportunities. With multiple database options to choose from including Discovery, Select, Retail Insight, Financial Insight and a la carte options, you'll gain informative holistic perspectives of your markets utilizing:

• Detailed Demographics
• Business Data
• Consumer Demand
• Consumer Segmentation
• Retail Supply & Demand
• Traffic Counts
• Bank Branches

Features & Benefits

Powerful market analysis tools including trade area definition tools, standard and customizable reports, on-board graphing, market screening, import/export, scoring technology and much more.

Flexible mapping and seamless integration with the mapping platform of your choice including MapInfo, ArcView, and MapPoint. iXPRESS also integrates effectively with Google Earth and Microsoft Live Local.

iXPRESS offer a nice balance of functionality and ease of use. Dedicated users are encouraged to apply full software features for:

• Competitive Research
• Consumer Segmentation
• Demographic Analysis
• Market Analysis
• Market Penetration and Potential
• Market Scanning and Scoring
• Market Screening and Share
• Market Trending
• Retail GAP
• Share of Wallet
• Site Location
• Site Selection

iXPRESS users leverage the synergy of Nielsen Claritas' market data content and software functionality to solve key business issues:

Site Location: iXPRESS offers many tools to support optimum site location analysis. The Study Area Wizard walks you through the process to evaluate sites or create an impressive site portfolio. Define trade areas as rings, drive times, hand-drawn polygons, standard geographies and more.

Market Share and Penetration: iXPRESS users routinely apply Nielsen Claritas' demographic and consumer demand databases to determine market penetration, market share and share of wallet.

Locate target consumer segments: Locate the markets and sites with the highest concentration of profitable consumer segments or greatest overall market potential by incorporating Nielsen Claritas' popular segmentation systems.

Market Screening: Quickly screen and rank markets using iXPRESS' unique Target Report module. Apply any of thousands of market datasets to identify which markets best meet your business criteria.

Market Scoring: iXPRESS' on-board SiteScore technology enables you to easily assemble complex queries that balance how multiple business criteria are to be applied in your search for the best sites and markets.

Market Scanning: Using the SiteScan module in iXPRESS, users enjoy the convenience of quickly finding locales that best match their criterion.

Identify market trends: Nielsen Claritas' award-winning Pop-Facts Demographics are key. With detailed demographic trends covering historic census profiles, current year estimates, and five-year projections, you're not limited to a static market snapshot.

Quantify Market Potential: Understanding the market potential of a market is compulsory to prioritizing markets and selecting successful business locations. iXPRESS offers the right market data content and functionality to help you succeed in this endeavor.

Competitive Research: Measuring the competitive playing field is vital to qualifying sites and markets. Using summary Business-Facts market data in iXPRESS, you can make this a standard part of your market screening and site location profiles.

Data Options

Choose an iXPRESS database package or have Nielsen Claritas build an iXPRESS database to suit your needs. iXPRESS data content comes from Nielsen Claritas comprehensive market databases:

• Pop-Facts Demographics
• Business-Facts
• Consumer Buying Power
• PRIZM
• P$YCLE
• Retail Market Power
• Traffic Counts
• Bank Branches
• Financial CLOUT

Mapping Compatibility:
iXPRESS integrates with MapInfo, ArcView, and MapPoint allowing you to leverage your current mapping technology – saving time and money. iXPRESS can also integrate aerials from Digital Globe and link to Microsoft Live Local and Google Earth.

Transform your work with iXPRESS, call us at 866-737-7429.