CLARITAS ConsumerPoint

A comprehensive, powerful target marketing application

Overview

Nielsen Claritas ConsumerPoint puts precision customer targeting and strategic market planning at your fingertips. This market analysis software is the perfect tool to find your most profitable customers and prospects for cross-sell, retention and customer acquisition campaigns. ConsumerPoint easily connects your customer data with valuable market data to expose hidden gaps in existing and untapped markets. If you are interested in integrating Nielsen Claritas market data with internal and external software, please visit Nielsen Claritas Web Services.

Features & Benefits

ConsumerPoint's internet-based data access gives you 24/7 insights into the most up-to-date segment distribution, behavioral profiles and demographic/consumer demand data for targeting profitable customers and strategic market planning. With the power of ConsumerPoint, you can quickly identify the best customer targeting segments for:

• Customer acquisition and retention
• New markets of opportunity for existing and new products
• Targeted messages that speak to customer behaviors
• High opportunity market dominance and lower opportunity segments for realignment

Easily link your internal customer data with ConsumerPoint's comprehensive datasets that include detailed segmentation systems, segmentation partners, demographic data, and syndicated market research from the industry’s most well-respected names.

Targeting customers by industry is easy. Fortune 1000 clients from the Banking/Financial, Newspaper, Real Estate, Insurance, Retail and Telecommunications industries have made ConsumerPoint their market analysis software choice for customer targeting and strategic market planning.

Target the most profitable customers and prospects with 24/7 access to valuable data, call us at 866-737-7429.