CLARITAS BusinessPoint

View your market’s B2B landscape online

Overview

Nielsen Claritas BusinessPoint is a robust, cost-effective web-based portal that helps you quickly target prospects and design B2B campaigns with the highest potential for return.

Features & Benefits

BusinessPoint market analysis software allows you to refine your analytical capabilities and get the most out of your direct mail, telemarketing, and direct sales efforts:

• Integrate valuable industry information into your marketing campaigns
• Identify your most profitable customers
• Find new prospects within specific industry segments
• Segment business targets and calculate potential by industry
• Optimize your sales staff’s resources
• Inform your strategy with a market potential analysis for your market
• View key measures on which to match your file, customizing it to your specific needs
• Rank your prospects based on demand estimate values

Nielsen Claritas BusinessPoint features include:

• Marketing Analysis Reports
• Get a percentage of all businesses in the market as well as total and average number of employees and sales
• Define filters to select specific ranges for number of employees and sales volume, type of industry and year of first appearance
• Display by industry type, sales or employee ranges and selected geographies such as metropolitan area, county or ZIP Code
• Market Focus Customer Analysis
• View a single source for both point and summary level data
• Get monthly updates with the most current look at the nation's businesses
• Categorize U.S. businesses by their output activity using a standard Industrial Classification (SIC) code system
• Create a 'suppression' file that removes your customers from prospect lists
• Append additional business attributes in real-time
• Market Potential
• Choose from seven different reports and a dozen maps to visualize your potential in any market
• Define your trade area using radii, polygons and drive-time zone in real-time
• Filter 800 detailed occupations and analyze the make-up of daytime population within any industry in the desired geography
• Business Targeting
• Get prospect lists by standard geography
• Use radii or polygon to create custom geography
• Create suppression lists
• Download in real time
• Business Demand Estimate
• Generate a consumption profile for precise targeting
• Customize your file with key measures and match it to your specific needs
• Cross-Tabulation Summary Report
• Create a cross-tab report using a variety of business variables for any trade area you define
• View number of employees by number of businesses, SIC Codes by Total Sales and many other fields
• Occupation Comparison Report
• Examine a site or a market area based on the occupation of those in the area
• Understand market analysis, site location and product demand
• Stratify the universe of all businesses with data that is categorized first by industry (NAICS), and then by employment size
• Access occupations for both full and part-time workers
• Access all establishments with 250+ employees in the sample
• Consumption Profile
• Targets analysis by various key measures
• Lead Verification
• Increase your customer conversion rates by pre-qualifying your leads
• Confirm list information before efforts are spent to contact each record
• Eliminate data that cannot be confirmed and focus on records that are verifiable

Data Options

Nielsen Claritas' BusinessPoint is powered by Business-Facts, a leading source for business information. Developed by Nielsen Claritas using the infoUSA data file as its source – a file well known in the B2B industry for its accuracy, coverage, and depth of information – this comprehensive database contains current, qualified information on more than 13 million U.S. businesses, encompassing all industries and markets, and includes key details on establishments within your markets.

Learn more about how BusinessPoint can empower your B2B marketing capabilities in real time. Call 866-737-7429 today.