CLARITAS AdSelect

Optimize your media strategy

Overview

An Internet-based software tool for advertising sales professionals, Nielsen Claritas AdSelect helps you prove the value of your media property through compelling demonstrations of your media reach and your market dynamics. Analyze specific geographic markets for cable and newspapers using demographic information, consumer expenditure facts, lifestyle data and more.

Features & Benefits

With this business intelligence software, you can quickly and easily:

• Select zones to optimize each client’s buys
• Show circulation and market coverage within your ad sales zones
• Execute side-by-side analysis versus competition
• Create custom presentations for each client with key variables for each client’s market
• Map your clients’ locations and competition to specific zones or ZIP Codes
• Perform coverage and waste analyses
• Characterize your market incorporating demographics, consumer expenditure estimates or PRIZM segments

AdSelect also helps you answer the important questions about your client’s market, such as:

• How can your advertising area optimize the coverage of your client’s high-potential market areas?
• How does the coverage of your client’s area compare with the competitor’s or competing media?
• What demographics, consumer expenditure estimates, or PRIZM clusters characterize your client’s market?
• What areas offer your client high potential growth?

Demonstrate the benefits of advertising with your company. Call 866-737-7429 today.