CLARITAS Retail

Turn your information investment into profitable customer acquisition and real estate strategies

Nielsen Claritas delivers the retail market research you need to better develop, manage, market and sell new products and services; optimize your sales channels and acquire and retain profitable customers.

Avoid investing in bad locations and cannibalizing your own stores. Nielsen Claritas helps retailers uncover potential opportunities and eliminate overlaps in existing markets. By analyzing multiple factors such as trade area characteristics, customer information, demographics, competitor variables, daytime employment and physical site characteristics, Nielsen Claritas will help you craft a winning target marketing approach for both your high and low performing locations.

In addition to enhancing your retail market and real estate strategies, our powerful customer segmentation systems provide retailers with the ability to increase store and website traffic, customer loyalty and ROI resulting from marketing programs.

We have extensive experience determining your customer’s shopping preferences to enable you to:

  • Identify how much business a site can support
  • Provide demand estimates
  • Uncover hot spots of opportunity in the marketplace
  • Predict a willingness to buy in-store or online
  • Increase customer loyalty and ROI by tailoring offers to meet client needs
  • Identify and acquire new customers that have a high propensity to buy your product or service
  • Optimize your network and merchandise mix based upon supply and demand in the market

Maximize your retail investment with Nielsen Claritas.

Call 866-737-7429.

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