CLARITAS Restaurant
Improve customer acquisition and real estate strategies with patron lifestyle information
It is difficult to collect sales information from diners. Restaurants are continually faced with the challenge of not really knowing much about their day time and night time customers on a location-by-location basis
Nielsen's Claritas specializes in maximizing restaurant marketing strategies by painting a detailed portrait of your dining patrons. With our powerful consumer segmentation systems, we enable you to develop successful local and national marketing promotions; optimize your sales channels; select new locations and acquire and retain profitable customers while improving ROI.
Our restaurant marketing strategy information provides you with the missing data needed to successfully implement neighborhood marketing plans. Whether you want to increase foot traffic, find organizations to partner with, or plan event or marketing promotions, our consumer segmentation is invaluable because it tells you who is most likely to dine at your restaurant.
In addition, Nielsen's Claritas can also help you avoid investing in bad locations and cannibalizing your own establishments. By analyzing multiple factors such as trade area characteristics, demographics, consumer lifestyle preferences, competitor variables, daytime employment and physical site characteristics, Nielsen's Claritas will help you uncover expansion opportunities, as well as eliminate overlaps in existing markets.
Our experience determining your customer's dining preferences will enable you to:
- Identify and reach customers most likely to eat at your establishment
- Predict a willingness to buy new menu items or eat at new restaurants
- Increase customer loyalty and ROI by tailoring offers to meet client preferences
- Identify partnership opportunities for co-branding events or promotions
- Optimize your network based upon supply and demand in the market for both day-time and night-time patrons
Effectively reach and retain their best customers, while improving customer loyalty and customer profitability.
Call 866-737-7429.
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Claritas Restaurant Resources
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Retail, Restaurant and Real Estate Solutions
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