CLARITAS Travel

Boost program ROI by targeting travelers with precision

In today’s economy, as a travel provider, you are faced with the challenges of increased competition, a declining dollar and consumers watching every dollar they spend. Your continued success depends upon targeting your acquisition programs more efficiently and cost effectively.

Nielsen Claritas’ travel marketing industry segmentation will enable you to profile your best customers and utilize this information, along with our powerful consumer segmentation to:

  • Target prospects
  • Tailor promotions to each audience
  • Improve cross-sell promotions for other properties
  • Identify partners for co-branding promotions

Nielsen Claritas provides easy-to-implement travel industry marketing solutions that deliver measurable results for media planning, customer acquisition and retention, event promotions and product cross-sell initiatives.

Nielsen Claritas’ experience determining your customer’s travel and lifestyle preferences through market segmentation, behavioral data and demographics will enable you to:

  • Utilize customer data to determine how much a person is worth to you (lifetime-value and share of wallet)
  • Identify who your best customers are (so you can find and keep more like them)
  • Improve direct mail lift and eliminate waste by targeting only your best prospects
  • Establish loyalty by offering what appeals to the customer’s individual lifestyle
  • Use lifestyle analysis to tailor promotions and maximize cross-sell opportunities

Create dynamic customer profiles and with Nielsen Claritas’ leading market segmentation, call 866-737-7429.

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