CLARITAS Non-Profit

Increase program ROI by targeting those most likely to donate

Whether you are an organization seeking to increase the average size of donations or the number of donors, increasing the ROI of your recruitment programs is the key to your growth and success.

Non-profit organizations across the country face increasing competition for donor giving each year. Nielsen Claritas has the non-profit market research and expertise to help you improve your market research capabilities so you are able to identify, target and acquire new patron donations, while increasing the ROI on your investment. Nielsen Claritas can also provide site location strategies to ensure that you are in the best location to impact your marketing strategies.

Nielsen Claritas non-profit marketing solutions provide you with a clear understanding of who is most likely to donate to (or increase their donations to) your organization. This marketing research enables you to target your specific audience by understanding their demographic characteristics, lifestyle behaviors, and media preferences.

Nielsen Claritas experience in non-profit market research will empower you to:

  • Target donors and volunteers more efficiently and cost effectively
  • Uncover hot spots of opportunity in the marketplace for event planning
  • Develop an in-depth knowledge of your past donors to use in the recruitment of new donors and increasing current giving levels
  • Increase volunteer recruitment efforts
  • Maximize limited media planning budgets by targeting your dollars to reach your best fundraising prospects
  • Ensuring your locations are in the areas to best meet your organization’s needs

Increase fundraising for your organization’s important initiatives, call 866-737-7429.

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