CLARITAS Education

Increase enrollment and improve resource planning by understanding student and patron needs

Whether you are a traditional school, university, business/technical school, library or museum, increasing your enrollment, visitors and donor giving is the key to your institution’s growth and success.

Institutions, both public and private, face increasing competition for student recruitment, patronage and alumni/donor giving each and every year. Nielsen Claritas has the expertise to help you improve your market research capabilities so you are able to identify, target and acquire new patrons, students or donations while increasing the ROI on your investment.

Nielsen Claritas' segmentation systems provide you with a clear understanding of who is most likely to enroll-in, donate to, or be a patron of your institution. This enables you to target your specific audience by understanding the demographic characteristics, lifestyle behaviors and media preferences they have, thereby marketing to them more efficiently and cost effectively.

In addition to acquisition campaigns, Claritas can help you plan expansion efforts by placing new institutions in areas where there is high visibility, accessibility and above-average growth or demand in the area. By better understanding your student and patron needs, you will also be in a position to improve campus administration, amenities, resource planning and curriculum building.

Nielsen Claritas' experience in education market research will empower you to:

  • Target students, visitors and donors more efficiently and cost effectively
  • Uncover hot spots of opportunity in the marketplace for expansion
  • Develop an in-depth knowledge of your students and alumni to increase donations
  • Improve institution curriculum and amenities based on student needs and wants
  • Maximize limited media planning budgets by targeting your dollars to reach your best prospects

Increase enrollments and improve resource planning by utilizing Claritas’ powerful education market research, call 866-737-7429 today.

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