CLARITAS Government
Maximize agency resources by efficiently targeting program efforts
As a government agency, you are faced with the challenge of implementing various communication programs for education, awareness and prevention to a very wide audience. Nielsen Claritas empowers agencies like yours to effectively plan, implement and deploy staff and resources to the areas of most need.
Nielsen Claritas offers a wide range of products and services–from marketing research to business development consulting to marketing information systems–to help you better service your constituents.
Nielsen Claritas' government market research solutions provide you with a clear understanding of your constituents. This enables you to target your specific audience by understanding the demographic characteristics, lifestyle behaviors and media preferences they have, thereby allowing you to communicate with the precise portion of audience that is most appropriate.
Nielsen Claritas’ experience in consumer segmentation will empower you to:
- Target agency resources more efficiently and cost effectively
- Increase recruitment
- Deploy staff and resources to areas of most need
- Develop an in-depth knowledge of your constituents for education, awareness and prevention programs and event planning efforts
- Maximize limited media planning budgets by targeting your dollars to reach to the most appropriate targets
Effectively plan, implement and deploy staff and resources to the areas of most need by utilizing Claritas’ powerful government market research. With over 35 years of experience, we empower you to transform the way you communicate with your constituents.
To maximize your local and national program efforts, call 866-737-7429 today.
- Call Us
- Request Price Quote
- Client Login
Resources
-
CLARITAS Government Resources
Articles and podcasts
Learn more about Nielsen Claritas' Government solutions > -
2008 Update Demographics
2008 Update Demographics Data is now available
Go to Demographics Data > -
Case Studies
Read more about client success stories
Read success stories >
Products & Services
Learn about our comprehensive suite of marketing databases, industry-focused applications, expertise and software systems.
More about our products & services >