CLARITAS Gaming
Keep customers in your casino and eliminate the competition
With limited consumer discretionary income, it is imperative to gain a competitive edge over your competition
Nielsen Claritas gaming marketing solutions allow you to profile your best customers and utilize this information, along with our powerful consumer segmentation, to target prospects, tailor promotions, improve cross-sell promotions for other properties and keep clients in your casino
Nielsen Claritas provides easy-to-implement marketing solutions that deliver measurable results for media planning, customer acquisition and retention, event promotions and product cross-sell initiatives.
Our experience determining your customer's gaming and lifestyle preferences through segmentation, behavioral data and demographics will enable you to:
- Utilize customer data to determine how much a person is worth to your casino (lifetime-value and share of wallet for gaming, restaurants, hotels, shopping and dining)
- Identify who your best customers are (so you can find and keep more like them)
- Improve direct mail lift and eliminate waste by targeting only your best prospects
- Build loyalty with VIPs by offering them what appeals to them based on their demographics and lifestyle
- Use lifestyle analysis to tailor promotions to keep customers in your casino
- Identify cross-sell opportunities for casino products, services and other properties
Learn more about our gaming marketing solutions.
Call 866-737-7429.
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