CLARITAS Consumer Durables
Gain market share by implementing customer-centric marketing initiatives
In this highly competitive retail climate, manufacturers are tasked with selling their products through a variety of retailers with varying customer bases, restricted access to customer transactional data and limited training and promotional budgets. Nielsen Claritas helps consumer durables manufacturers develop effective customer segmentation and acquisition strategies resulting in market share gain.
No matter what type of products you sell the key to sales success is communicating with your high-value consumer targets with the right message, in the right environment, offering the right products, through the right retail partners and in the right markets.
In addition, Nielsen Claritas enables you to identify over or under-performing stores by understanding your current market penetration and potential with accurate market-level data. This valuable knowledge allows you to focus your marketing and training efforts where it will yield the greatest in sales returns.
Nielsen Claritas’ consumer research and customer segmentation gives you the power to target business at the any level of geography, empowering you to:
- Develop an in-depth knowledge of your consumers and grow value through retailers
- Maximize sales and service programs to meet the needs of your high-value customers
- Identify over/under performing stores and maximize in-store training and promotions
- Understand your current market penetration and potential
- Create winning product development plans based upon the preferences of your high-value targets
Grow your business and customer value over time by implementing successful customer segmentation strategies. Call 866-613-9053 today.
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Consumer Durables Process
A closer look into the process of identifying and marketing to your best customers
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Consumer Durables Resources
Case studies, articles and podcasts
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2008 Update Demographics
2008 Update Demographics Data is now available
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Case Studies
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