CLARITAS Automotive

Optimize customer acquisition programs and dealer network efficiency

As an automotive manufacturer or dealer, you are faced with the challenges of increased competition from other brands, competing media messaging, a declining dollar and consumers watching every dollar that they sped. To break through the clutter and come out on top, your acquisition programs have to be both effective and efficient.

The automotive market research capabilities of Nielsen Claritas will enable you to profile your best customers and use this information, along with our powerful consumer segmentation, to target prospects, tailor promotions, maximize media planning, identify co-branding opportunities, and most importantly, keep clients in your vehicles.

In addition to maximizing your acquisition strategies, Nielsen Claritas' customer segmentation systems provide you with a clear picture of who resides and works around a location. This marketing research allows you to optimize your dealer networks and ensure you don't cannibalize other locations.

Nielsen Claritas' industry-proven demographic, consumer expenditure, business data and lifestyle segmentation will enable you to:

  • Identify who your best customers are (so you can find more like them)
  • Expand market share by uncovering hot spots of opportunity
  • Establish an emotional attachment to targets by offering them what appeals to their individual lifestyle
  • Improve direct mail lift and eliminate waste by targeting only your best prospects
  • Optimize your dealer network based on demand in the market
  • Uncover the right media mix to reaching your best customers and prospects

Create dynamic customer profiles with the leading consumer segmentation from Nielsen Claritas.

Call 866-737-7429.

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