CLARITAS Solutions

Targeting profitable customers and locations–every time

You want to grow a profitable business that consistently outmaneuvers the competition in attracting the best, most loyal customers. To get measurable results, you need to know:

  • Who are my customers?
  • How should I manage my locations to maximize profits?
  • What media will best capitalize on marketing dollars?

We have a passion for precision. Nielsen Claritas is the preferred choice of Fortune 500 companies who wish to optimize their customer targeting, media strategies and site analysis decisions. Combining the most passionate team of industry experts with world-class data, software and services, we deliver solutions that help you identify both ’who’ and ’where’ your best customers and prospects are–with precision. Find out why Claritas has been the industry leader for over 35 years. Get closer to your customer with Nielsen Claritas.

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Customer Targeting

Reach the most profitable customers through target marketing, market research and comprehensive segmentation systems. More >

Custom Segmentation

Incorporate all facets of segmentation for B2C or B2C in a single, convenient solution.
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Site Analysis

Prioritize your best markets and locations for expansion by understanding demographic and consumer demand. More >

Direct Marketing Services

Drive more business using our data enhancement, acquisition and analytical services.
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